Pictures play an important role in marketing. From pictures of products to photos of customers, pictures can incite emotion and get people excited about a product or service. Of course, having a picture isn’t enough. You also need people to see your pictures. That’s where Instagram can help. This training will show you how to get lots of exposure on Instagram.
First, though, you need to learn the Instagram basics.
Instagram is a photo sharing app that has over 50 million users. Instagram grew from 100,000 users to 50 million users in just two years. Due to this mobile growth, Facebook jumped in and purchased the company for one billion dollars.
You can use Instagram to take photos, apply digital filters and share with other users. Because there are so many people on Instagram, you can share your photos with a large audience.
Now that you know the basics, let’s look at some tips
Tip 1:
You can make photos look really cool by using filters. Double and triple the filters to get the best effects.
Tip 2:
Double tap a photo if you want to like it.
Tip 3:
If you want to mention someone in a photo caption, type the “@” symbol followed by the person’s username.
Tip 4:
Once a caption is published, it cannot be modified. However, you can delete it. Just go to the photo, tap “Comments” at the bottom and swipe your finger right to left across the caption. Then, a “Delete” button will appear.
Tip 5:
If you follow someone on Instagram, you’ll see all of the person’s photos when he posts them. The same is true for your photos. If someone follows you, he will see all of your photos.
Tip 6:
Stop by Instagram’s help section to get some additional tips and tricks.
Keep these tips in mind as you move forward with this training. Now, let’s look at how you can get followers.
Get Followers :
First you always need to use hashtags and keywords when labeling photos. The keyword should be related to your niche. You can use the AdWords keyword tool to find the best keywords. Then, people will be able to find your photos by searching for popular keywords.
Use the most popular hashtags so you’ll get more visibility. The most popular are
Also, follow people, since a large percentage of people will follow you back if you follow them. It’s important to note, though, that you can only follow 7,500 people. Once you hit your limit, you can unfollow those people and follow new people.
Next, find the “Popular Picture” section of Instagram and look through the most popular photos. Pick out ten or so pictures and go to the comment sections. Follow the people who liked or commented on the picture. Then, examine each user’s activity so you can understand what he or she likes.
Additionally, you’ll need to upload great photos that will naturally spread virally and attract followers. I’ll give you some tips for doing this later in the training.
Finally, integrate Instagram with your other social media accounts so you can get more likes, comments and followers. Use HootSuite to accomplish this easily.
Now let’s look at using the AdWords keyword tool to find great keywords for your photos.
Keyword Research :
Go to Google and search for the AdWords Keyword tool. Click on the corresponding link. Once there, you can search for keywords that are competitive in AdWords. For example, you could type “lose fat fast.” Then, results will come up. First, you’ll see the exact key phrase, and then, you’ll see related search terms. You want to find keywords that have at least 3,000 global monthly searches. These are popular keywords. While it only shows keywords that are popular on Google, it can still help you with Instagram, since keywords that are popular on Google are likely popular on Instagram as well.
